Introducing Reels, our new, easy to understand customer loyalty club. Sign up now for our free base membership, Silver Reels, and start earning points towards your $5 Rewards coupon. Members will also receive additional perks such as:

Free refills on large popcorn and fountain beverages

Free Upgrade Fridays. Buy a small popcorn and/or fountain beverage and receive a medium!

Free movie on your birthday

Monthly members only coupons


Here’s how it works:

Simply present your card to one of our cashiers. Forgot your card? No problem, simply give them your name or the telephone number registered to your account. Then start earning points on your purchases made at Carmel Cinema*. Every 1,000 points will earn you a $5 Reward that can be used on any ticket or regular concession purchase.

Purchase Category Points Earned
Tickets 1 point per dollar spent
Concessions 5 points per dollar spent


*Points cannot be earned on gift card purchases. Points are awarded based on the pre-tax dollar amount spent.